Sheep advert - a UK first!

In order to stop people being sheep and just instinctively buying their tickets on the day, thetrainline.com embarked on 'The UK's 1st 'Lambient Media Campaign'. <br /> A flock of 30 Texel cross ewe sheep have been branded up with their average 43% saving message for those traveling on the train to see. <br />If you are on the Reading to Gatwick Airport line... keep a look out!