Inspiration of Design

From the early days of William Durant and Walter Marr to current overseas success, Buick has been at the forefront of automotive design. With groundbreaking features, the line was one of the driving forces behind the creation of General Motors. Now, over a century later, the once obscure Buick has been reestablished as one of the four key brands of General Motors. Part of this return to relevancy lies with the many young designers behind the brand new 2010 LaCrosse. Introduced by GM's VP of Design, Ed Welburn, these designers share what it is like to make the most of an interesting opportunity - the chance to make a classic relevant again. Produced for General Motors