iCrepe - Hugo The Bear

iCrepe, a Singaporean crepe-based food kiosk, approached us with a request we've never seen before: showcasing their crepes in a fun, memorable way that would appeal to youths. <br /> <br />We wanted a novel approach that went beyond cool Instagram foodporn with filters, and finally hit upon the concept of stopmotion. <br /> <br />And thus Hugo the Bear and his friend was born. And what an eye-opening shoot it was for us! The painstaking process needed to animate less than a minute of footage was truly a sight for us. <br /> <br />Want an adorable clip to show off your products too? Drop us a line at info@socialvideolab.com to find out more!